When businesses and companies decide to outsource Local SEO services, Philippines instantly becomes a top-tier option. SearchWorks reports that the Philippines is one of the top global leaders in SEO services, with an estimated 30,000 search engine optimization professionals. A 2022 Hubspot Marketing Trends Report also reports that 61% of B2B marketers believe that organic SEO services can generate more leads than other digital marketing methods. Since the Philippines is also known for its cost-efficient labour costs and young and highly-skilled talent, it comes as no surprise that the country offers a wide variety of booming business process outsourcing industries. Examples of these sectors include search engine optimization, business process outsourcing hubs like call centers, online marketing, virtual staffing, IT resources, and more. If you want to make your local search engine optimization stand out in this age of competitive gig economies, then you should start outsourcing local SEO services to the Philippines.
How do local SEO services work?
Local search engine optimization provides visibility on a more general and manageable level. With local SEO services, companies have a higher chance of visibility to nearby searchers within a specific area. According to 99firms, approximately 46% of all searches include location. Local SEO services significantly improve your visibility through better search positions. Optimized content for a specific area tells Google that your business is local, opening up opportunities for relevant clicks and queries within your current location.
Why use local SEO services for your business?
Per 99firms, roughly 97% of people who use online search, look for local businesses while 40% of small businesses outsource all or some of their local SEO operations. In order to get more customers or clients online, you have to optimize your online presence through your website’s visibility. Without exposure, traffic, and better-qualified leads, your business’ online presence is in danger of being left behind. Hubspot reports that the main concern of companies in terms of online presence is generating traffic and leads. It should also be noted that improving SEO and growing their organic presence should be a top inbound marketing priority, as per 66% of marketers.
Why outsource local SEO to the Philippines
In today’s competitive gig economy where outsourcing is considered a game-changer that guarantees business continuity, search engine optimization services remain as one of its most in-demand sectors. For top outsourcing destinations such as the Philippines, the SEO sector is projected to grow as it is rapidly expanding its capacity to provide non-voice Business Process Management (BPM), IT, and SEO services for the growing list of global clientele. The country therefore remains superior in the outsourcing industry because of the highly-skilled, cost-efficient workforce and the unmistakable, genuine sense of cultural compatibility that you can only find in the Philippines. These factors made the Philippines as the premier choice for outsourcing SEO services, among other numerous sectors, for countries like the USA, Australia, Britain, and other parts of Asia, and still counting.
How we do local SEO
Name, address, phone (NAP) optimization
NAP optimization is a priority in local SEO. When you put out information about your business on Google, it is essential to ensure you provide the correct and updated details since the search engine giant values accurate information for its users. Correct NAPs also allow your potential customers to reach you easily.
Local link building
Organic and local link building helps deliver more valuable content for users, which increases organic traffic to your website. With the right strategy in place, local link building can optimize your website, as well as build authority and creativity for your business.
Local keyword research
The best way to reach your target audience on a local scale is through keyword research. Optimizing this can enable you to better understand your audience and what they are currently looking for.
Content creation
Quality content creation is essential in local SEO services. Potential customers will be drawn by this, ensuring a boost in website traffic, as well as better ranking in search results. This will also open up opportunities for better brand visibility and higher customer engagement.
On-page SEO
On-page search engine optimization practices involve directly optimizing your website’s content, title tags, internal links, and URLs to achieve a higher rank on search engines. This also helps search engines to analyze your website and content better for a more effective customer query response.
Google my business optimization
An effective way to increase online visibility is to optimize your business’ Google My Business (GMB) listing since it guarantees your local business will be noticed by search engines. Optimized GMB listings will not only make use of the information you put into your business website, but will also alert potential customers about your local presence (especially with Google Maps).
Analytics and reporting
Local SEO services and activities include analytics and reporting on the optimization of existing content, evaluation of content quality, customer experience and engagement, and rankings, the upkeep of links, and application of latest SEO trends.
What is the benefit of local SEO?
Local SEO offers businesses the opportunity to build and cater to certain communities within their given areas. Strong business credibility is easier to achieve in local SEO where people can easily be made aware of a particular brand near them, therefore starting a business network from the engagement and trust from locals. Local SEO also narrows down targeting parameters, making local SEO campaigns cheaper and easier to promote – especially since it has been found that 82% of mobile users opt for a “near me” search when shopping locally and 90% of the same survey respondents admitted they would click on the first set of results.
Drive organic traffic with local SEO
Local SEO services give you plenty of benefits that guarantee business continuity. Not only do you grow your website’s organic traffic, but you also save time and money, gain access to industry expertise, stay on top of trends, and get valuable data and analytics that makes for sustainable business growth on a local scale. Local SEO experts can help you with the most efficient way to put your business out there, allowing you organic visibility, which then leads to increased website traffic.
Outsource with us as a local SEO company in the Philippines
Outsourcing local SEO services starts with choosing the best local SEO provider who can help you reach more targeted customers in your area. There is an abundance of local SEO companies and local SEO experts in the Philippines, so it’s crucial to assess which one best fits your current business needs. Ultimately, the outsourcing provider you hire will become an extension of your brand, so you’ll need someone stable and reliable that will not only provide you excellent local SEO services, but also someone who can share the same vision and values as you. As a local SEO company in the Philippines, you can outsource your local SEO needs with The Outsourcer where we can match you with the best and most affordable talent who are more than equipped to boost your business. Our local SEO services are guaranteed to bring you the success you deserve.
Read: White Label SEO
Frequently asked questions
How are SEO and Local SEO different?
The main difference between search engine optimization and local search engine optimization is the geographical qualifying word or intent. While SEO does target particular keywords and phrases about a product or service, local SEO does the same but with the goal of being searchable in their local area. Both types of SEO services however are still catered towards improving your business website’s visibility.
What affects local SEO?
A key factor in achieving a high rank in local SEO is the proximity of your business to the location of the searcher with the query. Besides the distance, other factors that affect local SEO include NAP, the amount of positive online reviews and ratings that build trust among your customers, content and quality backlinks that support these, organic click-through rates that drive more traffic, and the presence of a GMB listing that can improve your search rankings.
Is it worth paying for local SEO optimization?
Yes, hiring a local SEO services provider is worth it to ensure business growth and continuity, especially within a local scale. Local SEO optimization boosts your brand credibility, generates potential leads and sales, and establishes a community. With the right local SEO provider, you can experience efficient and effective business development.
What are you waiting for?
If you’re a business owner looking to try local search engine optimization services for the first time or you’re in the market for the ideal partner to push your business to even greater heights, you don’t have to sweat looking for your outsourcing partner when you can turn to a reliable outsourced local SEO experts provider like The Outsourcer who can provide you everything that you’ve been looking for (and more) with their cutting-edge team of Filipino local SEO experts.
The Outsourcer is a game-changer in the Philippine and Australian outsourcing industry, having only the best talent for all business operations you need to be done. We will work on continuous training and coaching to give you the best results for your business needs. Save on recruitment and training expenses, while maintaining successful operations to grow your business by scheduling a free consultation with us today.