Let’s face it. These days, people prefer buying goods or services online. With a few exceptions, people would often opt for contactless transactions rather than going to a store. But managing an online store while juggling core business functions can be a major challenge. Here’s where ecommerce outsourcing in the Philippines can be your secret weapon.
Why You Should Outsource Your ecommerce Business
The Philippines boasts a robust talent pool of skilled professionals adept at various ecommerce functions. This, coupled with their strong English language proficiency and cultural alignment with Western business practices, makes them a compelling choice for B2C businesses seeking to:
- Reduce Operational Costs: Streamline your ecommerce operations by tapping into a cost-effective talent pool, allowing you to redirect resources towards strategic initiatives.
- Enhance Scalability: Easily scale your ecommerce team as your business grows, ensuring you have the necessary expertise to handle increasing order volumes and market expansion.
- Gain Access to Specialised Skills: Leverage a talent pool specialising in various ecommerce functions, from product listing and order processing to digital marketing and customer support.
- Improve Customer Experience: Deliver exceptional customer service through readily available, English-speaking professionals, enhancing your brand reputation and fostering long-term client relationships.
In the next sections, we’ll delve deeper into the specific ecommerce services readily available in the Philippines. We will also provide practical tips to ensure a successful and mutually beneficial outsourcing partnership.
The Benefits of ecommerce Outsourcing for Customers
Ecommerce outsourcing in the Philippines can be a game-changer for start-up businesses who want to establish and grow their online presence. Start-ups can outsource non-core e-commerce functions to Philippine partners which then their customers would have the following benefits:
Better User Experience
Outsourcing some of the tasks that require technical expertise and attention to detail is a better move for startups. These can be web design, development, maintenance, and security.
A team of skilled and experienced professionals in the Philippines can ensure that the ecommerce website is attractive, functional, secure, and user-friendly. Once the user’s experience with your brand or website has been optimised, this will inevitably result in higher customer satisfaction and retention.
More Value for Money
Start-up businesses can gain a competitive edge by outsourcing tasks like product research, listing, and inventory management. This allows them to focus on core functions and offer greater value to their online customers.
If you don’t need to spend so much time and internal resources for these tasks, you can transfer those saved costs to your customers. This is an opportunity to offer a more competitive price compared to your competition and drive more sales.
More Personalised Service
Start-up businesses often face challenges in providing personalised customer service online. Handling tasks like support, feedback, and reviews can be time-consuming and require understanding the subtleties of communication. Thankfully, outsourcing these tasks to our team of Filipino specialists can free you up to focus on other areas. We have the experience and expertise to deliver exceptional service that resonates with your online customers.
The Philippines has English as its second language, ensuring your brand voice and verbiage are effectively and empathetically delivered towards your customers. Our specialists can address their needs and preferences, building trust and rapport that fosters a strong customer base.
Looking for expert help to grow your startup business? The Outsourcer’s Filipino ecommerce specialists can craft compelling product pages and store fronts that showcase your brand’s quality to online customers.
Why Outsourcing Your ecommerce Business In The Philippines Saves You More Money
While outsourcing your ecommerce business to the Philippines offers cost advantages due to favourable currency exchange rates, there are numerous other benefits beyond savings. Filipino professionals bring more than cost-efficiency to the table.
English is the second language of the Philippines, thanks to the American occupation that lasted for about 50 years. Even after the occupation ended, Filipinos kept learning about American culture through the internet and other media. This helped them bridge the cultural gaps and become adept at the nuances of the US market.
Lower Labour Costs
The Philippines has a lower cost of living and wage rate than most Western countries, which means you can hire qualified and experienced ecommerce professionals at a fraction of the cost of hiring locally.
According to the 2023 Global Outsourcing Survey by Deloitte, the average hourly rate for an ecommerce specialist in the Philippines is $8. You’d be savings massive costs if we compare that to $25 in the US, $23 in the UK, and $20 in Australia.
Lower Operational Costs
Outsourcing your ecommerce business to the Philippines can also reduce your operational costs, such as office rent, utilities, equipment, software, taxes, and insurance. You can leverage their existing infrastructure and resources, by outsourcing to a reputable agency. Moreover, you avoid the hassle and expense of setting up and maintaining your own.
According to the same survey by Deloitte, the average operational cost savings from outsourcing to the Philippines is 40%, compared to 30% in India, 25% in China, and 20% in Eastern Europe.
Lower Training Costs
Outsourcing your ecommerce business to the Philippines can also save you money on training and development. The Philippines has a high-quality and affordable education system, producing a large pool of graduates with relevant skills and qualifications for ecommerce.
Moreover, the Philippines has a strong English language proficiency and cultural affinity with Western countries, making it easier to communicate and collaborate with your outsourcing team.
By outsourcing to a service provider that has a proven track record and expertise in
ecommerce, you can minimise the need for extensive and costly training and orientation.
Outsourcing Services You Should Get For Your Startup ecommerce Business
Now that you know the benefits of working with Filipinos, you may be wondering what kind of outsourcing services you can get to help you run and grow your online store.
The good news is that there are plenty of outsourcing services available in the Philippines that can cater to your ecommerce needs. Here are some of the outsourcing services you can get for your startup ecommerce business
Web Development
Web development is the process of creating, designing, and maintaining your ecommerce website. It involves coding, testing, debugging, and optimising your website to ensure that it is functional, attractive, secure, and user-friendly. Web development is a crucial aspect of your ecommerce business, as it determines how your customers perceive and interact with your brand online.
For this extremely technical yet crucial process, why not hire a team of skilled and experienced web developers in the Philippines? This will allow you to save time and money from hiring local web developers, and focus on your core business functions.
Graphic Design
Having a brand identity through graphic design is key to long-term success and growth. So having skilled graphic designers is an important aspect of your ecommerce business, as it helps you attract and retain customers, and communicate your value proposition.
SEO and Content Writing
Want to expand your visibility on the internet? SEO is a vital aspect of your ecommerce business, as it helps you reach more potential customers, and generate more sales and revenue.
Search Engine Optimisation (SEO) is the process of improving the visibility and ranking of your ecommerce website on search engines, such as Google, Bing, or Yahoo. SEO achieves this through various techniques like keyword research, link building, content optimisation, and technical SEO. In simpler terms, SEO helps search engines understand what your website is about and who it’s relevant to, ultimately leading more potential customers to your online doorstep.
Then, content writing extends your reach by creating and publishing written content for your ecommerce website. This can vary from product descriptions, blog posts, newsletters, and social media posts. This is related to SEO as it involves using words, phrases, and keywords that are relevant, engaging, and persuasive for your target audience.
Content writing and SEO is an essential aspect of your ecommerce business, as it helps you drive traffic, conversions, and loyalty.
Social Media Management
Social media goes a long way especially for start-up businesses. One of the key things to establish to your customers is relatability with your brand. And there’s no better way than speaking and interacting with your customers on platforms they frequently visit such as social media sites.
Social Media Management (SMM) involves creating and posting engaging and relevant content. This also involves interacting and communicating with your followers and customers, and monitoring and analysing your social media metrics and feedback. Social media management is a crucial aspect of your ecommerce business, as it helps you build and maintain your brand awareness, loyalty, and advocacy.
Data Entry and Analysis
Data entry and analysis is an important aspect of your ecommerce business, as it helps you manage your inventory, track your performance, identify trends and opportunities, and make informed decisions.
Data entry and analysis is the process of entering, organising, and analysing data related to your ecommerce business. Analysts uses product information, customer information, order information, sales information, and market information to determine which part of your operations need improvement.
It involves using tools, such as Excel, Google Sheets, or Power BI, to input, sort, filter, and manipulate data, and generate insights and reports. Aside from outsourcing this non-core function, data analysis will also help your business identify which process needs improvement.
The Bottom Line
Starting an online business is exciting, but managing every aspect can be overwhelming. Ecommerce outsourcing in the Philippines offers a compelling solution for startups seeking to:
- Reduce costs: Leverage a cost-effective talent pool for operational efficiency.
- Scale with ease: Easily adapt your team as your business grows.
- Access diverse expertise: Tap into specialists across various ecommerce functions.
- Enhance customer experience: Deliver exceptional service with readily available, English-speaking professionals.
By outsourcing strategically with The Outsourcer, startups can free themselves to focus on core functions while creating a strong foundation for growth and customer satisfaction.