If you’re on the lookout for digital marketing for landscapers, you should start learning more about digital marketing campaigns that can boost your landscaping business and welcome more potential customers. Today’s competitive business landscape is heavily influenced by digital marketing, which is now considered as the gold standard when it comes to advertising. According to Wordstream, an estimated worth of $350 billion was the cost for the global digital advertising and marketing market in 2020, with predictions to reach $786.2 billion by 2026. This lets you know exactly how digital marketing services are crucial for upscaling your business. The right digital marketing strategy for your landscaping business will effectively market your business through tried and tested digital marketing campaigns in brand awareness, online visibility, social media marketing, search engine ranking, and search engine optimization.
The future of business continuity lies in digital marketing services. In this booming age of technology and social media, it is imperative for businesses like your landscaping company to keep themselves afloat on the internet, taking advantage of the fact that everyone and everything is now online. And with the evolution of business models that urges competition, it’s no surprise how in-demand marketing services are to make your brand stand out.
Digital marketing for landscapers – does it work?
According to Simplilearn, the online world is evolving, and the future of digital marketing is promisingly bright and secure. The industry’s best content marketing strategies are already being adopted by a good 77% of companies worldwide, with more about to join the list to make a place for themselves in the digital world. Digital marketing for landscaping businesses is more affordable, flexible, and engaging than other traditional marketing methods. Using digital marketing for your landscaping business is a cost efficient way to market your brand and improve your online visibility to reach your target market, reach more potential customers, and grow your business overall.
Why digital marketing for landscapers?
Per Zippia, there is a huge demand right now for landscaping services. It is predicted that residential landscaping services will grow by 5.6% annually by 2025, with its current industry worth standing at an estimated $176.5 billion in the United States alone. With digital marketing, you not only create a promising future for your landscaping business through cost effective marketing strategies, but you also get to monitor your competitors and optimise your services so that you can target your audiences better.
Our landscaping marketing strategy
Professional business website
Considering today’s busy online generation, securing and maintaining brand awareness is a must to stay ahead of the competition. Having a fully functioning website is a sure way of increasing online visibility and reaching more potential customers, on top of expanding sales and helping you achieve your landscaping business goals in general. A good business web design integrates a responsive design to improve and increase sales – and it all starts with making a positive first impression with new website visitors. According to WebFX, 94% of first impressions relate to your website’s design and 38% of people stop engaging with a website if it’s unattractive. For landscaping businesses, using high quality visuals, readable texts, and organised navigation can come a long way in increasing sales to boost your landscaping company.
Email and sms marketing
Email and sms marketing is considered as one of the most effortless ways to become more accessible to most of your customers all day long, especially as a landscaping business with multiple working platforms at once. Tapping into both potential clients and new customers through this marketing strategy greatly improves customer service and lets you market your landscaping business through guaranteed timing, relevance, personalisation and performance of communications.
Website optimisation for landscapers
Optimising your website is a cost effective way to increase exposure and brand visibility for your target market. According to Nerd Wallet, 92% of business owners found that having a fully functional website is the most effective digital marketing strategy. In landscaping marketing, an optimised website can help reach more potential customers, which guarantees an increase in sales. With added traffic to your website, your online visibility improves along with brand awareness. This could also be a way for your landscaping business to improve its website design so that more people can easily access it.
Copywriting for landscaper websites
Copywriting for your landscaping company can make or break your business. The words on your website represent your company, so it is essential to find the best digital marketing agency to be the voice of your brand. Copywriting can not only help build brand awareness through compelling content, but can also market your services better.
Social media for landscapers
Social media marketing is one of the best ways to engage with your customers and upscale your landscaping business. Nerd Wallet suggests that 41% of local businesses depend on social media to drive revenue, since social media allows billions of people around the world to share information, make connections, and grow businesses. In the business world, a healthy social media presence is vital to reach, nurture, and engage with target audiences, no matter the location. As a landscaping business owner, you can harness the power of social media so you can expand your audience reach in marketing your services.
Business profile
A business profile provides an easy, efficient way to be transparent with your customers. Through this, potential clients and new customers can easily access your business contact details, opening hours, photos, reviews, products and services descriptions and more. For landscaping businesses, a complete business profile can even help you connect with potential customers nearby who are in need of landscaping services.
Benefits of digital marketing for landscapers
Increases brand awareness
Considering today’s highly digitalized generation, brand awareness and online visibility are crucial foundations to stay ahead of the competition. When you achieve optimal brand awareness for your landscaping business, you build trust with your customers, increase your market share, and drive up sales. This can also mean that your company’s value improves alongside your reputation, which can further attract potential clients and foster a sense of customer loyalty.
Measurable results
When businesses integrate digital marketing strategies, they can include conversion tracking to help achieve online sales through search engine results. Getting measurable results through conversion tracking can show the number of people who have interacted with your landscaping ads, purchased your product, signed up for your newsletter, or contacted your business, which can greatly improve your online visibility.
Builds trust and reputation
The right digital marketing strategy for your landscaping business builds credibility and creates long-lasting relationships with your target market. Marketing your landscaping business should involve eliciting strong, positive reactions from your customers so they can trust your ability to cater to their needs. Providing a good, high quality user experience through digital marketing is a priority to make sure your reputation stays relevant and on top of the competition.
Better conversion
Successful and effective digital marketing strategies engage audiences and convert them into customers. Higher conversion rates are a result of quality content marketing, good social media presence, efficient search engine optimization, and the right search engine ranking. Once your landscaping company achieves this, it means that you have tapped into your target market and your digital marketing strategy is effective.
Increased revenues
Efficient landscaping leads create promising relationships with your target market that eventually translate to sales. With proper execution from a reputable digital marketing agency, you can reach potential clients and gain new customers while you continue to upscale your business. With quality marketing strategies like social media marketing and search engine optimization, you can easily increase your revenues and achieve your online marketing goals.
Significant ROI
Whether you’re new to the landscaping business industry or you’re a small landscaping business owner trying to progress from the startup phase, digital marketing can be just what you need to promote your landscaping company’s products and services and yield significant ROI. According to Neat, obtaining an ROI between 15-30% is recommended for small business owners. Cost efficient digital marketing strategies can get you the best return on investment on your marketing spend through a marked increase in sales and new customers.
Get more bookings with digital marketing for landscapers
You can reach your target market and grow your business through effective digital marketing for landscapers. Digital marketing has put businesses of all sizes and industries on the same playing field, making it possible for you to market your brand even as a small-to-midsize business. It is best to remember that improving your social media presence, search engine optimization and search engine ranking can increase direct bookings for your landscaping business and make you ahead of other landscaping businesses.
Frequently asked questions
How can I advertise my landscaper work?
The first step in advertising your landscaper work is to find the best digital marketing services provider who can help guide you through the process. They can lend you the expertise you need, which can save you a lot of time and money in the long run. Knowing your business goals is an advantage so you can personalise your marketing strategy. Research is also essential to making sure you know and you are sure about what you need, so you can start searching through recommendations from your network or from your circle, through listings, or through advertisements. Once you find the digital marketing company that suits your preferences, set parameters through constant and clear communication, thorough assessment of experience or expertise, and request an accurate quote for the digital marketing services you will be purchasing.
Why should landscapers invest in digital marketing?
In marketing your landscaping business, you not only get to upscale your business and take part in the digitised world, but you also get to communicate with potential clients and new customers in real-time. With marketing strategies like social media marketing, your customers can easily reach you and get to know your services. Through engagements, you can also understand your target audience’s needs and tailor your approach based on their behaviour.
Which marketing services are best for my landscaping business?
Upscaling your landscaping business with digital marketing can be achieved through a variety of marketing strategies like content marketing, social media marketing, influencer marketing, search engine marketing, email marketing, public relations, print marketing, direct email, and even television and radio. With such a wide range of marketing strategies, it is best to remember that the main goal of marketing your landscaping business is to make your customers aware of your products and services, engage them, and eventually influence them to make the buying decision.
What is your reporting and communication process?
The standard reporting and communication process for availing digital marketing services from a digital marketing agency includes an evaluation of the entire marketing process to measure the progress and make the necessary adjustments. This also involves a detailed business report wherein all information from the start until the end of the contract are stated. Establishing a proper two-way communication from the start can prevent misunderstandings in the future as your marketing and content strategies are put in place.
Ready to talk digital marketing for landscaping?
If you’re a plumbing business owner looking to promote your landscaping company through digital marketing or you’re in the market for the ideal partner to push your landscaping business to even greater heights, you don’t have to sweat looking for your outsourcing partner when you can turn to a reliable digital marketing services provider like The Outsourcer who can provide you everything that you’ve been looking for (and more) with their cutting-edge team of Filipino virtual assistants.
The Outsourcer is a game-changer in the Philippine and Australian outsourcing industry, having only the best talent for all business operations you need to be done. We will work on continuous training and coaching to give you the best results for your business needs. Save on recruitment and training expenses, while maintaining successful operations to grow your business by scheduling a free consultation with us today.