Content writing services are fast becoming one of the most sought-after jobs foreign investors outsource to in the Philippines. As the top outsourcing destination, the Philippines offers a large pool of highly-skilled talent in the content creation industry, with experienced content writers knowledgeable in seo content, digital marketing, content marketing, and offering a better user experience in general. When you outsource content writing, you get the best option for your business since you get great content (or improve your content) and save on labour costs at the same time.
Being a former colony of Spain and the United States, the Philippines has a strong affinity to Western culture and is the world’s third-largest English-speaking nation, making them a great option in outsourcing content writing services. In a report by Global English Corporation, the Philippines was named as the world’s best country in business English proficiency with almost 60 million English speakers. Most of the Philippine workforce graduate from schools that adhere to western standards when it comes to English.
Why outsource content writing to the Philippines
Content creation experts
The Philippines boasts a highly-skilled workforce with a huge pool of professionals who are university-educated – hundreds of thousands of university graduates enter the workforce each year with western-influenced training, excellent writing skills and communication skills, and the unique resourcefulness only Filipinos can deliver. Filipinos are also known for being very creative individuals, especially in the content creation industry. Colliers also adds that the Philippines is considered a top-tier destination for the BPO industry; it is a market leader in terms of voice-related services, and it is rapidly expanding its capacity to provide non-voice Business Process Management (BPM) and IT services for the expanding list of global clientele.
Reduce costs
Outsourced content writers are less expensive than hiring in-house employees. You don’t have to pay taxes, benefits or social security. connectOS emphasizes how employee costs in the Philippines are generally 30% of an equivalent role in Australia or the US. For every role you have in Australia, you can typically hire three people in the Philippines for the same cost. This is achievable due to the Philippines having one of the lowest costs of living among its regional neighbors. Offshore staffing is highly sought after – an employee working in an outsourcing/offshoring role earns, on average, more than double the minimum wage – AUD$770 – AUD$930 per month. According to Statista, the average US citizen would need between 58K to 99K USD per year, while the average Filipino citizen can live comfortably with between 9.6K to 14.5K USD per year.
Read: How Much Does It Cost to Outsource to the Philippines
Cost efficiency
The outsourcing workforce in the Philippines provides 24/7 outsourcing services. BPO centers have staff working multiple shifts so multiple time zones are covered. The Philippines also has a highly specialized talent pool with employees who have worked for large multinational and business process outsourcing companies. Outsourcing to the Philippines automatically raises the standard of work. When you have access to more time and a diverse talent pool, naturally these factors will build and strengthen your brand – you get better concepts and better content. Having offshore staffing can enable quick development and delivery of ideas and products into the competitive market especially in terms of making your business accessible and attractive to the public.
Time savings
Filipinos are known for their excellent work ethic, resiliency, and professionalism. Aside from its rich culture, high literacy and communication, what makes the Philippines an ideal staffing destination is how the country has a strong western influence that makes it easier for foreign investors to conduct business operations, especially when understanding tasks, communicating with clients, and writing important assigned documents. The Philippines also shares a similar time zone with Australia (the same as Perth and only two hours behind Sydney), this offers plenty of benefits and higher value services for companies looking to expand their 24/7 customer service offering.
Increased flexibility
When it comes to content writing services in the Philippines, you can offshore almost any position from content creators to content moderators, and you can also fill roles vertically, from entry- and mid-level right up to senior and executive levels. As employees, Filipinos always strive to deliver results because they have quality-driven single-mindedness and perseverance like no other. They are also highly trainable, so they can keep up with new tasks and job specifications quickly and effectively. The Philippine workforce is also well-known for the type of resilience that makes them resourceful during times of abrupt changes – a skill you can most likely see at work as resiliency in the Philippines always goes hand in hand with adaptability.
What about outsourced content writing?
According to AI Multiple, the content writing industry – which includes creating, editing, and publishing content that brings organic traffic and increases brand awareness – has been gaining popularity over the last five years. This makes content writing integral to digital marketing success. A 2020 report also found that 84% of business-to-business (B2B) marketers are outsourcing their content creation, with marketers expecting the content marketing industry’s revenue to exceed $135 billion by 2026. When you outsource content writing, you are also achieving effective outsourcing, especially as a small business trying to strengthen and increase brand visibility. When you get access to content marketing specialists, you increase your website traffic and reach more people, therefore making your business ventures more effective and impactful.
Why hire our content marketing specialists?
Content planning
One of the main reasons for outsourcing content marketing is the lack of time to do the job yourself. Researching, writing, and publishing content for regular blog posts can be a full-time job in itself. Content planning is a meticulous job that requires fresh ideas and varied viewpoints, and as a small business owner with limited time and resources, it can be extremely beneficial for your overall digital marketing plan to introduce new talent and ideas with specialists instead. Our content marketing specialists can be there for you from the planning stage to the publishing stage, offering you content that can significantly help provide information and improve how visitors interact with your products and services.
Keyword research
The best way to reach your target audience is through keyword research. Optimizing this can enable you to better understand your audience and what they think about your product or service. Content marketing specialists recognize the importance of keyword research to inspire great content and fuel website performance, as well as improve customer understanding. We offer strategic SEO keyword research with long/short tail keywords, blog/article topic ideas, headlines and subheadings.
Content optimization
Bill Gates himself said, “Content is king.” When you outsource content writing services, you ensure that search engines and users can understand your content easily, which opens up opportunities for better brand visibility and higher customer engagement. Content optimization can also guarantee loyal customers when you continuously produce quality content. Our outsourcing services include SEO content, which can make your website stand out and attract prospects.
Competitor analysis
Understanding your competitors’ strength and weaknesses is a vital system in ensuring your content writers can find the gap in the market to enhance your own business strategy. Once you get a better picture of the competition, you can make more strategic steps to improve your products and services and increase website traffic and engagement. Our outsourcing services include competitor analysis and trends where we offer real time competitor research. We track social media platforms for mentions and conversations about your brand and competitors.
Data analysis
Data analysis is essential in content writing and content marketing in general. Data can help identify target audiences and trending topics, which are needed to create specific and relevant content. Content that is data-driven can generate useful insights for better engagement, especially when it comes to digital marketing. Our content writers can analyse and understand the needed data to make your content writing better. They are guaranteed experts in digital marketing and data analysis, determined to improve your experience while improving how visitors interact with your products and services.
Copywriting
Copywriting for websites can make or break your business. The words on your website represent your company, so it is essential to find the best copywriter to be the voice of your brand. Luckily, the Philippines has a large talent pool for copywriters who have significant expertise in creativity and imagination, and a superior command in English. Creative process outsourcing (CPO) has recently proliferated in the country, with copywriting as one of the core services for some companies. Our content writers can write provide both long and short form copywriting services, and we can also assist with general management of all blog/articles on your website.
What is the importance of content quality?
Content marketing is a competitive field. Interestingly, 90 percent of consumers expect brands to provide content (Meaningful Brands, 2019). But while the demand is clearly there, getting your content to really resonate with consumers may prove challenging because more than half (58 percent) of online content is not considered to be meaningful. Expert Rand Fishkin emphasizes “10x content”, which explains the factors that need to be considered in crafting impactful content include the capacity to be unique, to generate an emotional response, and to include exceptional information. When you invest in content quality, you provide a meaningful experience to customers that can immediately set your brand apart from your competitors, or from anything previously published.
Frequently asked questions
How do I outsource content writing?
Outsourcing content writing services starts with having a goal and a plan to back it up. Before you outsource content, you first have to assess your needs and your budget before you look for the ideal outsourcing provider to help you. The final step to outsourcing content writing services is to equip your content writers with the materials they need to deliver. Communication is the key to ensuring your outsourcing journey results in success. Ultimately, the outsourcing company you hire will become an extension of your brand, so you’ll need someone stable and reliable that will not only provide you excellent services, but also someone who can share the same vision and values as you.
Do you charge extra for revising content?
Every freelance writer is free to set their own prices, which are typically calculated on a per-hour or per-word basis. This leads to some of the most diverse pricing, and typically depends on the quality of writing. Furthermore, as there are no set pricing standards within the content writing community, the rates vary from writer to writer, and assignment to assignment. According to Draft, some writers make adjustments for length, the amount of research required, and additional services (royalty-free images, graphs, revisions, etc.)
What are you waiting for?
If you’re a business owner looking to try outsourcing content writing for the first time or you’re in the market for the ideal partner to push your business to even greater heights, you don’t have to sweat looking for the right partner when you can turn to a reliable outsourcing company like The Outsourcer who can provide you everything that you’ve been looking for (and more) with their cutting-edge team of Filipino content writers.
The Outsourcer is a game-changer in the Philippine and Australian outsourcing industry, having only the best talent for whatever job you need to be done. We will work on continuous training and coaching to give you the best results for your business. Save on recruitment and training expenses, while maintaining successful operations to grow your business by scheduling a free consultation with us today.